Carl Hamilton's book is the inside, untold story of modern Absolut.
Quotes on the book jacket include: "(The book) is a joyous and
outrageous escapade into the high regions of both the literary sublime and
Absolut farce. * It may well survive the vodka of which it is the ironic
celebration." "To drink vodka or to smoke a cigar is a sublime
experience. Absolut, by Carl Hamilton, is also in that category."
ABSOLUT EVERYTHING is one early provisional ad featured in the 16-page pictorial in the center of the book. It's a wide ad with the logo on the left half and a picture of the bottle on the right. It was also done with ABSOLUT DISTINCTIV and ABSOLUT WELCOM. Another was THE SPIRIT OF SWEDEN logo written across a photo of a forest bathed in sunlight; the bottom half of the ad was the bottle. In another provisional ad, THE ABSOLUT OF VODKAS logo filled the top half of a page, with the bottle below. The pictorial center also has a picture of the first bottle and smaller photos of 6 Absolut ads: Perfection, Clarity, Attraction, Elegance, Peak and Warhol.
My son bought the book for me as a belated birthday gift at a Barnes & Noble Bookstore. I'm sure that it'll be a big gift item for Christmas 2000. Enjoy one of the 14 chapters each night with an ice-cold Absolut Kurant, but only if you're of legal age to drink! Summary by DaveZ