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Absolut Morph. Spectacular back
Do you remember the 1995 3-part Absolut Morph ad where the surface of an Absolut Citron bottle changed its form (morphed), developing a skin similar to a lemon, until it was completely covered? Well, Absolut Vodka has developed an ad where this morphing takes place on one page: this is accomplished by covering the ad with a special plastic coating that gives you different views when you move the page, up, down, left, right - rotating it slightly as you do. The result is spectacular!
Grapefruit Design

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