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Absolut Le Bus. French Bars back
ABSOLUT LE BUS is on page 156 of the 10/99 issue of Premiere magazine, French edition. This 1995 ad shows a bottle of Absolut Vodka highlighted by a white spotlight against a black background. There is a blue ticket, floating inside the liquid, with a black magnetic strip and Le Bus printed on it. There are some holes punched in it, as if it were a bus pass; there are some symbols (microphone, guitar, etc.) on it, as if it were an admission ticket to a club. Your guess is as good as mine; however, LE BUS apparently is a club in Paris that serves Absolut exclusively. This is part of the continuing EUROPEAN CLUB SERIES, that includes Absolut Castel and Absolut Lilli La Tigresse.
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