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Absolut Illusion.  back
ABSOLUT ILLUSION shows a giant ball covered in a series of intersecting black and white stripes. It the center of the ball an Absolut shape is painted, also in intersecting black and white stripes; the way it's painted, it confuses the human eyes and gives the illusion of 3-D bottle standing upright.

This rare 1994 ad, originally was an ad created exclusively for I.D. magazine, where it was initially featured in the 1-2/94 issue.
Copyright: 1994
Grapefruit Design

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