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Absolut Fortune.  back
ABSOLUT FORTUNE is a new ad on p. 4 of the 12/98 issue of the British mag i-D (not to be confused with I.D., the International Design magazine from the USA). This 1998 ad features a wrinkled British Lottery ticket where the X's in certain game boxes form the Absolut shape. Under the Absolut logo is written:
THERE IS NO PURER VODKA. DRINK IT NEAT AT 0*C. IF YOU'VE GOT THE BALLS.
The traditional information is printed up the left margin.
Grapefruit Design

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