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Absolut Feng Shui.  back
ABSOLUT FENG SHUI is a new ad featuring an overhead view of a living room, where a sofa, an end table and a reflective-topped table line up to form the world famous "Absolut shape". TBWA, photo by Joe Magrean (his first Absolut ad?) and 2001 are printed up the left margin.

Feng Shui is an age-old practice that embraces the idea of living in harmony and balance with our environment. The ancient Chinese art of Feng Shui actually reaches back over at least 4,000 years. Feng Shui (pronounced fung shway) literally means wind and water, two of the most fundamental forms of life's energy, the two key elements that determine the energy of a landscape. Feng Shui is the study of energy and how it affects people for good or ill. Feng Shui is also a creative and intuitive science that provides a framework for understanding the secrets of how energy moves in our surroundings and how the landscape, the style of our buildings and their interiors affect us at a subtle level. The arrangement of your home, especially in key areas like the bedroom, kitchen, and office, can affect your peace of mind. Obviously, the furniture arrangement in this ad makes for an absolutely perfect harmonious living space.
Grapefruit Design

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