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Absolut Citron. Zester back
ABSOLUT CITRON (zester) is a new 2000 ad photographed by Steve Bronstein. There's a full-page picture of a shiny silver lemon zester (similar to a cheese grater). The lemon is in front, with the lemon rind gratings behind; the grated residue on the grater has formed an Absolut shape. These lemon grind gratings are known as the lemon zest. This is the latest ad in the ABSOLUT CITRON SERIES, including the yellow-green background, the gray background, butterflies, paint tabs, lava lamp, flowers/oasis, paint roller and NYC taxis.
Grapefruit Design

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