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ABSOLUT SINGAPORE is on page 11 of the 10/01 issue of Scanorama, the takeaway in-flight magazine of SAS (Scandinavian Airway System) and is an ad in the ABSOLUT CITIES OF ASIA Series. The ad shows a woman's hand using a red cloth to clean an Absolut bottle in the typical white spotlight. In fact, she has done such a great job, that she's cleaned the letters off the bottle!
Singapore is a country in South East Asia, located at the tip of the Malay peninsula; the ads use of colors, primarily red and white, is reminiscent of their national flag. Printed up the left margin is TBWA, 1999 and photo by Herve Lafond.
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