Absolut 110. Color back
ABSOLUT 110° is a very unique ad: it features an egg, sunny-side up, on a very hot, gray surface. There's a yellow egg yolk surrounded by the egg whites and it's shaped like an Absolut bottle. This ad is a cross between Absolut Vodka 110 Proof and the old saying "It's so hot that it's 110° in the shade!". Printed up the left margin of this British ad it the typical Absolut info, including TBWA and ©1996 . Printed under the logo is "INSIST ON ABSOLUT. THERE IS NO PURER VODKA. DO IT JUSTICE. DRINK IT AT 0°C."
Eggs cooking on the hot pavement.
Grapefruit Design

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