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Absolut 110. Color back
ABSOLUT 110 is a very unique ad: it features an egg, sunny-side up, on a very hot, gray surface. There's a yellow egg yolk surrounded by the egg whites and it's shaped like an Absolut bottle. This ad is a cross between Absolut Vodka 110 Proof and the old saying "It's so hot that it's 110 in the shade!". Printed up the left margin of this British ad it the typical Absolut info, including TBWA and 1996 . Printed under the logo is "INSIST ON ABSOLUT. THERE IS NO PURER VODKA. DO IT JUSTICE. DRINK IT AT 0C."
Eggs cooking on the hot pavement.
Grapefruit Design

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