|ABSOLUT BOYLE is the newest ad in the ABSOLUT LITERARY SERIES. The text by T.C. Boyle tells the tale of a man who ventures out of a cabin for a walk in the woods, only to become caught in a snowstorm; he has thoughts of a certain death, while trudging through knee-deep snowdrifts. He has a rejuvenant encounter with a familiar bottle of Absolut Vodka. The tale is printed in two columns over a faint vision of the author in the snow; pine boughs border the page. A small, black, letter-high figure of an Absolut bottle ends the story; no other Absolut image was found.
T. Coraghessan Boyle is the best-selling author of short stories and novels, like T.C. Boyle Stories, Riven Rock, The Road To Wellville (later made into a movie), and World's End (winner of the PEN/Faulkner Award for American Fiction). His fiction appears regularly in major American magazines, including The New Yorker, Harper's, The Paris Review, Playboy, Esquire and The Atlantic Monthly. Born in Peekskill, New York, in Westchester County, Boyle eventually migrated west, where he has been an English Professor at USC since 1977. Visit his website at www.TCBoyle.com
(Absolut Boyle, 10/11/99 Newsweek, p. 54)