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Absolut Bronx.  back
ABSOLUT BRONX is an ad published to coincide with the start of the 2001 Major League Baseball season and, in particular, the New York Yankees quest for an unprecedented 27th World Championship.

This 2001 ad shows the baseball bat rack in the Yankees dugout at Yankee Stadium in the Bronx. The rack is filled with black and white bats, but the white bats are placed so as to form an Absolut shape! The Bronx, a borough in New York City and a county in New York State, has a population of about 1.4 million; if it were a city, it would only rank behind Absolut cities New York, Los Angeles, Chicago, Houston and Philadelphia in size!
Grapefruit Design

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